Privacy Policy

This Privacy Policy is established to explain how we collect, use, store, and protect personal information submitted by users during browsing, shopping, and interaction on our website. Our core principle is to fully respect and protect the personal privacy rights of every customer. We strictly abide by standardized user information protection rules, focus on safe and standardized management of user data, and promise not to abuse, disclose or illegally transmit user personal information without user authorization. This policy applies to all users who access the website, browse products, place orders, and use our platform services.

1. Information We Collect

We only collect necessary and reasonable user information that is actively submitted by customers during the shopping and service process, aiming to ensure the smooth completion of order transactions, logistics delivery, and customer service support. We will not passively collect any irrelevant personal information or private data that has nothing to do with platform services.
The user information we normally collect includes basic order and service related content. When customers register accounts, browse products, place orders, and apply for after-sales services, we will collect necessary identity and contact information, including name, contact information, and delivery address information required for commodity delivery. In addition, we will retain basic order data generated during the transaction process, including purchased product information, order records, payment verification status, and service interaction records between users and our customer service team.
All the information we collect is actively provided by users on their own initiative. Users have the right to independently decide whether to provide relevant information. Refusing to provide partial non-essential information will not affect users’ basic browsing experience on the website, but may lead to the failure of order placement, logistics delivery and after-sales service processing.

2. Use of User Information

All collected user personal information is only used for daily operation and service guarantee of the platform, and we will never use user information for unauthorized commercial purposes. The main usage scenarios of user information include completing order processing and transaction confirmation, verifying user identity authenticity, ensuring accurate packaging, delivery and logistics distribution of products, and smoothly completing subsequent after-sales return and refund services.
User information will also be used for daily customer service work, including replying to user consultation, solving order abnormalities, feeding back service progress, and optimizing platform product and service experience according to user feedback. We will sort out anonymous order data and user preference information within a safe range, summarize user shopping habits and product demand trends, and continuously optimize product selection, page display and service process to improve overall user shopping experience.
We promise not to use user personal information for illegal marketing, spam message push, irrelevant advertisement promotion and other disturbing behaviors. All information usage behaviors are limited to the service scope authorized by users, and no over-range use will be conducted.

3. Information Storage and Protection

We have established a complete and standardized user information storage and protection system to ensure the absolute security of user personal data. All user information is stored through encrypted and secure professional data system, with strict access authority setting. Only designated professional operation and service personnel can access user data, and all information access and operation records will be retained in real time to form a traceable management mechanism.
We regularly upgrade data security protection technology and system firewall rules to prevent user information from being illegally accessed, stolen, tampered with, leaked or destroyed by external parties. We strictly manage internal staff’s information operation behaviors, formulate standardized information management systems, and prohibit any employee from privately querying, copying, disclosing or transferring user personal information.
We will retain user order and service information in accordance with standardized service cycle requirements. After the completion of the whole order service and the expiration of the necessary retention cycle for after-sales guarantee, we will regularly clean up and invalidate redundant user data to avoid long-term idle storage of user personal information and reduce information security risks.

4. Information Sharing and Disclosure

We strictly adhere to the principle of non-disclosure of user private information, and will never sell, rent or transfer user personal information to any third-party commercial institutions, organizations or individuals without the explicit consent of users.
In order to ensure the normal completion of platform services, we may authorize professional third-party service providers to obtain partial user information within a limited scope, including logistics and distribution service providers and payment service institutions required for order delivery. The shared information is only limited to the content necessary to complete the corresponding services, and we will sign strict confidentiality agreements with all cooperative third parties to bind them to protect user information security.
All third-party service providers can only use user information to complete the service work entrusted by our platform, and it is forbidden to use user information for other purposes or disclose it to irrelevant parties. We will supervise the information management behaviors of cooperative institutions in real time to ensure that user information is fully protected.

5. User Rights and Choices

All users have independent rights to view, confirm and protect their personal information. Users can check their personal account information, order records and stored data on the website at any time, and can modify, update and sort out their personal information and address information according to their own needs to ensure the accuracy and effectiveness of information.
For user personal data stored on the platform, users have the right to apply for inquiry and deletion within a reasonable range. If users need to sort out or clear their personal information and order data, they can submit relevant applications through the platform’s dedicated contact channel. We will verify the user’s identity in a timely manner and complete the data processing operation in accordance with standardized procedures on the premise of ensuring no impact on historical order after-sales guarantee.
Users can also adjust their browsing and shopping habits independently, choose to provide or update personal information according to their own willingness, and always maintain independent control over their personal privacy information.

6. Policy Update and Notification

We reserve the right to appropriately adjust and optimize the content of this Privacy Policy according to platform operation upgrades, service iteration and service scenario changes. The updated policy content will be uniformly displayed on the official website page, and the officially released revised content will take effect automatically.
We recommend that users regularly check the latest privacy policy rules during daily browsing and shopping to fully understand our user information protection standards and service specifications. The user’s continued use of the website and acceptance of platform services will be deemed as recognition and acceptance of the latest Privacy Policy content.

7. Contact Information

If users have any questions, doubts or suggestions about our Privacy Policy, user information collection, usage and protection rules, they can initiate consultation and feedback through the Contact Us page of the website. We will professionally reply to user questions, actively listen to user suggestions, and continuously optimize our privacy protection system to better protect the legitimate privacy rights and interests of every customer.

 

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